Woolworths is to be relaunched in the Summer as an online retailer. The company recently went into administration and portions of its organisation have been bought by Shop Direct, who own Littlewoods and Choice, to be run as a purely online entity.The deal, for an undisclosed sum, will allow Shop Direct to use the infrastructure of the Woolworths brand as prior to Woolworths closing down, they had invested heavily in its web presence.
Details of the Woolworths online product range are to be released within the next few months but it seems that the main pull for Shop Direct was the children's clothing range Ladybird.