A Christmas themed application on Facebook steered more than 760,000 visitors to a campaign website run by VOIP giants Skype.The application allowed Facebook users to create Christmas and New Year video greetings for friends and family. The application ended up having over 120,000 installs, making it one of the most used applications in the month of December.
The Facebook plugin was created by Techlightenment, the social media marketing agency behind the Bob Dylan application on Facebook, that was created in Partnership with Sony BMG.
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