Virgin Media kicks off 50mb broadband campaign

Earlier this month Virgin Media launched an ad campaign to promote its new 50mb broadband package. The new 50MB service is aimed at enabling a more common use of IPTV- the trials conducted last year in Ashford, Folkestone and Dover, were deemed a success - and demonstrate the potential for offering high definition television programmes across an Internet connection, rather than through cable or satellite.

Copper ADSL lines presently have a general limit of 8MB and that speed can degrade based on a customer's distance from the local telephone exchange, while the optical cable technology used by Virgin Media could potentially give speeds of up to 150MB — although the company has no plans to test those kinds of speeds at this point.