ITV has endorsed its biggest ever syndication agreement, providing 3.5m Virgin Media customers on-demand access to series such as Coronation Street and The X-Factor. The 4 year contract will see line-ups from all four ITV channels accessible as part of Virgins Catch Up TV service.This includes 500 hours of archive programmes - more than 6 months old. The revenue share agreement is part of an ongoing push by ITV to grow it revenue via a more diverse range of mediums.
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